I love spinning six-word stories.
Connecting dots – connecting people is one of my life's purposes.
Branding?
Yes, that’s something I can do.
With my ‘Big Brand’ consumer marketing experience from Unilever, I am rather good at brand-building; 360-degree marketing; brand/product development; Collaborating team; and most importantly seeking consumer insights.
Nay those are not marketing buzzwords. They capture, in letter and spirit, my decade-plus experience in the fast-moving consumer industry. I’ve had the good fortune of working on almost all iconic brands of Unilever in beauty, food and refreshment business.
My long and interesting tenure with Unilever gave me the great opportunity to travel across the length and breadth of ‘Incredible India’ and hob-nob with many high-spirited people from different parts of my country.
Experience, Education, Skills, and More
Brand management, marketing communication, and building strong consumer insights, brand P&L, general management, leadership, to put names on a few things I do, and learn from.
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CAMPAIGNS
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HRS. CONSUMER ENGAGEMENT
CITIES OF MARKET TROTTING
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AWARDS
I call it my consumer journey for the simple reason that my entire life has revolved around the challenge of unlocking consumer insights. I started my journey with a very small set-up. But I had wings and I dreamt big.
To be able to answer that let me recount my consumer journey with a few iconic brands of Unilever that I had the good fortune to work on.
2006 - 2007
Do you know that beauty soap bar, Lux has been endorsed by 30 leading female actors of India and just one male actor? Here's a laundry list of all I did for Lux:
- Lux Beauty Ticket Offer
- http://www.andhranews.net/India/2007/May/2-Lux-Hands-out-202.asp
- Lux Coffee Table Book
- http://www.andhranews.net/India/2007/May/18-Lux-Inspiring-Beauty-10072.asp
- Lux Crystal Shine
- http://www.andhranews.net/India/2007/November/19-Lux-Launches-22950.asp
- Lux Body Wash Friday Night Fever Campaign
- http://www.andhranews.net/india/2007/March/23-Lux-Body-Wash.asp
2008 - 2009
Do you know the Liril girl ad has more views on YouTube than Sholay's 'Mehbooba' song that got released the same year?
- Pears Soap Campaign
- https://www.youtube.com/watch?v=CHjFpJKxNc4
- Liril 2000 Launch
- https://www.youtube.com/watch?v=9RW8i62AvlY
- Dove Soap Face Test Campaign
- https://www.youtube.com/watch?v=xxYAvBA3bDI
2010 - 2011
One of the most exciting chapters of my life was not just to create a new category but to influence and educate young Indian consumers about the difference between face and body care. Do you know in 2010 the face wash category penetration was only 4% which implies that 94% consumers rubbed soap bars on their faces?
- Ponds face wash campaign
- http://www.campaignindia.in/article/oms-new-tvc-for-ponds-says-switch-to-face-wash/412117
- Pond's Pure White Deep Cleansing Facial Foam with Activated Carbon
- https://makeupandbeauty.com/ponds-pure-white-deep-cleansing-facial-foam-activated-carbon/
- Ponds Blackhead remover face wash
- https://www.youtube.com/watch?v=VNXqoJrYgYU
- Dove Face Wash Range Launch
- https://www.youtube.com/watch?v=brnHkDQrg8c
- Pears Face Wash Range Launch
- https://www.youtube.com/watch?v=6CEKc9US03w
- Lakme Fruit Blast Range of Face wash
- http://www.indyabeauty.com/2010/12/lakme-fruit-blast-berry-lush-a-review/
- Fair & Lovely Men’s Face Wash
- https://www.youtube.com/watch?v=6p7wul3L14w
- Vaseline Men’s Face Wash
- https://www.youtube.com/watch?v=2YTeakEFxJU
2012 - 2014
Do you know Knorr® products are now consumed by 320 million people, across the globe and the product packaging still carries the iconic signature of Carl Heinrich Knorr, with whom this journey actually started?
- Knorr Soupy Noodles - Thematic
- https://www.youtube.com/watch?v=WRbc6Ql2T1w
- Knorr Soupy Noodles - Relaunch
- https://www.youtube.com/watch?v=NGpYHjFUUF4
- Knorr Soupy Noodles - Go to Disney Land
- https://www.youtube.com/watch?v=d91zJ6JVkrY
- Knorr Soupy Noodles - Chhota Bheem Campaign
- https://www.youtube.com/watch?v=-I3C8h9Hlis
2015 to date
Currently I am exploring consumer response to the second drunk beverage in the world, that I am also addicted to - 'Tea'. It makes me immensely proud that I am part of the Brooke Bond Family, and that of all the legendary brands under its umbrella, I am associated with 3Roses!
Do you know that diamond and tea are the only two categories where the biggest brand development work has happened in the history of mankind?
I bet you didn't.
Even I didn't until I joined the Brooke Bond Family.
Work History
Hindustan Unilever
2015 onwards
Assistant Brand Manager
Brooke Bond 3'Roses
2012 to 2014
Assistant Brand Manager
Knorr
2010 to 2011
Senior Brand Executive
Face Cleansing - Ponds / Lakme / Vaseline / Fair & Lovely / Pears / Dove
2007 to 2009
Brand Executive
Premium Personal Wash - Dove / Pears / Liril
Awards & Recognition
2017
CEO choice awards for the contribution to the category for best category award of 2017
2013
Awarded for winning in market place and winning with people for Knorr Soupy Noodles
Global winners for the best concept on sustainability for Dove in 2013 as part of worldwide unilever marketing academic course
2011
HPC Director Award for the performance shown for Face Cleansing Category CEO Excellence award for the best performance in SQ'2011
2009
Awarded for outstanding performance for enterprising behavior with solid growth hypothesis for premium personal wash
What Inspires Me
The birth of a new day. A low-lit sky. The whisper of a morning breeze. The din of Mumbai's hi-decibel energy. And someone prodding me to "start all over again". My surroundings, nature, silence, people - everything inspires me. At times, I feel so lucky to have so much around me, to get inspire, imagine and dream.
Inspired by my journey?
Then let's do some work together where we can add more value to your consumer's life
If you think, I could be the square peg that would exactly fit your square hole or a round peg for your round hole, let's connect.
Just drop me a mail at dhavhal@gmail.com and I shall get back to you very soon.
Thank you and stay Inspired!
I am easy to reach