ABOUT ME

I love spinning six-word stories.
Connecting dots – connecting people is one of my life's purposes.

Branding?

Yes, that's something I can do.
With my 'Big Brand' consumer marketing experience from Unilever, I am rather good at brand-building; 360-degree marketing; brand/product development; Collaborating team; and most importantly seeking consumer insights.
Nay those are not marketing buzzwords. They capture, in letter and spirit, my decade-plus experience in the fast-moving consumer industry. I've had the good fortune of working on almost all iconic brands of Unilever in beauty, food and refreshment business.
My long and interesting tenure with Unilever gave me the great opportunity to travel across the length and breadth of ‘Incredible India’ and hob-nob with many high-spirited people from different parts of my country.

Experience, Education, Skills, and More

Brand management, marketing communication, and building strong consumer insights, brand P&L, general management, leadership, to put names on a few things I do, and learn from.

My Philosophy?

I feel great when I am able to help brands connect with their consumers. I believe in creating genuine, emotional stirs between brands and consumers-because engagement is the most important aspect, nay the biggest challenge of any business.
I also care deeply about helping consumers solve problems with the products and services they buy.
For this reason, I am great at crafting genuine, meaningful buzz with oodles of creativity, analysis, and delight. I believe in telling engaging stories that deserve to be told.
With childlike glee I watch when I free float an idea to people, and watch it bounce back to me - with a lot more colour!

Learning?

Always, forever, ever.

Doubts?

What's that?

Want to connect?

That’s great.

My Story in B&W – No Grey!

Born and brought up in Mumbai, I love this city to the core.
When I see life passing by non-stop from my balcony, as I sip my morning cuppa, my belief in the rhythm, cyclic nature of ‘Life’ gets reinstated.
I feel re-energized in facing the day.
When I am not working, I prefer to do something which gives me a super adrenalin kick (Check out the section on what inspires me!)
I absolutely dig movies, and I suspect there is writer/director lurking inside me (As it does in all Pisceans), and that I must someday get it out – so watch out!
Finally, I strongly believe in fashion - from Head to Toe. That’s originality for me.
Inbred Mumbai India
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Love for Fashion / Style
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Piscean
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Flip-Side Writer / Director
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Marvel / DC Fan
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Inhale Music
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Seeking Inspiration
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